Writing Right for Today's Mass Media: A Textbook and Workbook with Language Exercises
This unique writing text and workbook format furniahes everything a student needs while learning to write for the mass media. Built around the concept that mass media writing can be enjoyable and rewarding, part one covers writing news stories for both print and broadcast, as well as persuasive writing, advertising, and public realtions. More than one hundred individual assignments are provided in these areas. Part two gives students practice and confidence in their writing and language...
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This unique writing text and workbook format furniahes everything a student needs while learning to write for the mass media. Built around the concept that mass media writing can be enjoyable and rewarding, part one covers writing news stories for both print and broadcast, as well as persuasive writing, advertising, and public realtions. More than one hundred individual assignments are provided in these areas. Part two gives students practice and confidence in their writing and language skills. Numerous pages of language drills and exercises cover key areas such as: vivid verbs, homophones, concrete words, misplaced modifiers, gobbledygook, sexism, numbers, agreement, active voice, and more.
PART ONE: WRITING FOR MEDIA AUDIENCES. 1. The Writer. 2. The Mass Media. 3. The Audience. 4. News Values. 5. Story Organization. 6. Writing Direct Leads. 7. Writing Delayed Leads. 8. THe Story Body. 9. Sources. 10. Attribution. 11. Quotations. 12. Complex Stories. 13. Revising Stories. 14. Interviewing. 15. Organizing to Get the News. 16. Tools of Reporting. 17. Feature WRiting. 18. Covering Meetings and Speeches. 19. Persuasive Writing. 20. Writing for Broadcast. 21 Writing for Advertising. 22. Writing for Public Relations. 23. Media Law and Ethics. PART TWO: BUILDING WRITING SKILLS. 24. WRiting Concisely. 25. Writing with Precision. 26. Writing Powerfully. 27. Writing Smoothly. 28. Writing Clearly. 29. Writing with Color and Imagery. 30. Writing Conversationally. 31. Writing Objectively. 32. Writing with Unity. 33. Writing by Numbers. 34. Writing Correctly.
