Weapons of Mass Persuasion: Marketing the War Against Iraq
"With nearly 60 per cent of Americans initially against a preemptive war without sanction from the United Nations - and even higher anti-war numbers in most other nations - the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared." "In...
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In the run-up to the 2003 U.S. invasion of Iraq, White House Chief of Staff Andrew Card commented on the timing of the war by saying "You don't roll out new products in August." While not sharing Card's enthusiasm for the war, this work also sees it as a marketing exercise, examining the activities of the Pentagon and U.S. television newsrooms in selling the war to the American people. Consistent with his analysis of the war as marketing, the author also explores the reactions of "consumers" (also known as "citizens) to the propaganda efforts of the military and the media through interviews conducted with politically informed individuals from Toronto. Annotation ©2004 Book News, Inc., Portland, OR
List of figuresAcknowledgmentsIntroduction31Marketing's moment82The war debate223Managing war504Real-time war795Consuming war1116Perceptions of war1447The phallic dimension1648The propaganda state183Postscript : summer/fall 2003194AppConsumer voices/citizens' panel199Sources201Index209
