Viewer Discretion Advised
Viewer Discretion Advised shows where our media has gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. He sets out to increase our understanding of how different media work and how media content affects us daily, addressing a number of key media issues. McCall explains how the news agenda is shaped and why it fails to effectively...
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Viewer Discretion Advised shows where our media has gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, how to better manage children's media use, how to become more critical audience members, and more. It also includes a helpful chapter on how readers can actively challenge media companies. Stop complaining about media content_change it!
Preface and Acknowledgments viiMedia Awareness for All 1Getting to Know the First Amendment 11Sex, Skin, and Swearing 29This Is Not News 49Television News or MTV? 69Packaged Politics 83Media-Saturated Kids 101Big Media, Little Responsibility 117How You Can Fight Back-Today 133Bibliography 149Index 157About the Author 161
\ BooklistMcCall offers practical advice on how Americans can insist on more responsible media and better control of their own viewing habits and those of their children.\ \ \ \ \ ChoiceMcCall offers analysis of media elements from the First Amendment to the Advent of video news releases. He explores shortcomings in television from the level of sex and violence in programming to the paucity of serious coverage of social issues or political campaigns. . . . Offers practical advice on how Americans can insist on more repsonsible media and better control their own viewing habits and those of their children.\ \ \ Communication Research TrendsA combination of a plea for media literary/education and a set of elements for such a course, Viewer Discretion Advised presents a good deal of information about the mass media in the United States...\ \ \ \ \ The Hartford CourantArticle by author\ — Jeffrey M. McCall, 29 Nov 2009\ \
