Theory and Research in Mass Communication
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In this treatment of the field of mass communication research from a civic journalism perspective, Perry (communication, the University of Alabama) asserts that mass communications researchers must connect with the broader communities in which they live and consider the impact of media research on society and individual lives. Emphasizing the symbolic, social nature of the mind, in the traditions of Dewey, Mead, and Morris, he focuses on areas of research relevant to society, such as tobacco advertising and the impact of media on community life. This second edition includes a discussion on patterns of media ownership, and an update on research on TV violence. Annotation © Book News, Inc., Portland, OR
PrefaceAcknowledgments1Introduction and the Historical Contexts of Media Theory and Research12Processes of Theory Construction and Research323Mass Media Processes and Contexts574Theories of Media Audiences705Media Ownership and Theories of Media Content936The Cognitive Effects of Mass Communication1147Generally Intended Mass Media Effects: Attitude Change and Persuasion1358Communication Campaigns1759Mass Communication, Public Opinion, and Civic Engagement18810Unintended Effects of mass Communication: The Impact of Media Violence and Sex22011Conclusion261AppThe Philosophical Context267References278Author Index305Subject Index313
