The Virtual Marshall Mcluhan
"Marshall McLuhan explored everything from popular culture to the occult to the emerging digital revolution. In the Virtual Marshall McLuhan Donald Theall discusses the influences that shaped McLuhan's ideas and examines McLuhan's roles as artist, pop guru, shaman, and scholar. Theall, McLuhan's first doctoral student, provides new information about their relationship creating a picture of McLuhan as a complex human being, at one attractive, witty, egotistic, and exasperating."--BOOK JACKET.
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Theall (former president, Trent U.) begins with a prelude to help readers distinguish between the life and works of McLuhan (1911-80) and the myth that has grown around him since his floriate from 1965 to 1975. Then he explores the tensions between tradition and modernity and faith and anarchy that the Canadian technology prophet responded to. Some of the essays have been, or will be, published separately. Distributed in the US by CUP Services. Annotation ©2003 Book News, Inc., Portland, OR
PrefaceAcknowledgmentsPrelude: McLuhan's Basic Probes and Perceptions1Introduction: Who/What Is Marshall McLuhan?211The Techno-Prophet as Poet and Trickster382McLuhan the Correspondent: His Writings as Probes, Percepts, and Affects513From the Trivium to the Tetrad: Media as Artefact and Language674The Professor and the Publicist: Tom Wolfe, the Firehouse Boys, and Marshall815McLuhanesque Ambivalence: Power and Cultural Production956McLuhan and the Cults: Gnosticism, Hermeticism, and Modernism1087McLuhan as Prepostmodernist and Forerunner of French Theory1258McLuhan as Trickster: The Poetry of Cliche1389McLuhan, Joyce, and the Evolution of Cyberculture15310Joyce, Light, and the Road to Digiculture17011McLuhan as Modern Satirist18712Conclusion: Rehabilitating the Arts and the Artist202App. ABiographical Notes and The Medium Is the Rear View Mirror215App. BEdmund Carpenter, "That Not-So-Silent Sea"235Notes263Bibliography287Index299
