The Virtual Marshall McLuhan
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Marshall McLuhan was a satirist and prophetic poet who explored subjects from the occult and the esoteric to everyday popular culture and the emerging digital revolution. Written in an accessible, engaging manner, The Virtual Marshall McLuhan sheds new light on McLuhan's goals and the background to his influential writings.
PrefaceAcknowledgmentsPrelude: McLuhan's Basic Probes and Perceptions1Introduction: Who/What Is Marshall McLuhan?211The Techno-Prophet as Poet and Trickster382McLuhan the Correspondent: His Writings as Probes, Percepts, and Affects513From the Trivium to the Tetrad: Media as Artefact and Language674The Professor and the Publicist: Tom Wolfe, the Firehouse Boys, and Marshall815McLuhanesque Ambivalence: Power and Cultural Production956McLuhan and the Cults: Gnosticism, Hermeticism, and Modernism1087McLuhan as Prepostmodernist and Forerunner of French Theory1258McLuhan as Trickster: The Poetry of Cliche1389McLuhan, Joyce, and the Evolution of Cyberculture15310Joyce, Light, and the Road to Digiculture17011McLuhan as Modern Satirist18712Conclusion: Rehabilitating the Arts and the Artist202App. ABiographical Notes and The Medium Is the Rear View Mirror215App. BEdmund Carpenter, "That Not-So-Silent Sea"235Notes263Bibliography287Index299
