The Swimsuit Issue and Sport: Hegemonic Masculinity in Sports Illustrated
This study of the Sports Illustrated swimsuit issue demonstrates how the magazine encourages individual and institutional practices that create and maintain inequality. Laurel Davis illustrates how the interactions of media production, media texts, media consumption, and social context influence meaning. Individuals' interpretations of and reactions to the magazine and influenced by their views about gender and sexuality, views that have been shaped by their social experiences. Based on...
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This study of the Sports Illustrated swimsuit issue demonstrates how the magazine encourages individual and institutional practices that create and maintain inequality. Laurel Davis illustrates how the interactions of media production, media texts, media consumption, and social context influence meaning. Individuals' interpretations of and reactions to the magazine and influenced by their views about gender and sexuality, views that have been shaped by their social experiences. Based on extensive interviews with Sports Illustrated producers and consumers, as well as analysis of every swimsuit issue from the first in 1964 to those of the 1990s, the book argues that Sports Illustrated uses the swimsuit issue to secure a large male audience by creating a climate of dominant masculinity. This practice produces considerable profit but on the way to the bank tramples women, gays, lesbians, people of color, and residents of the postcolonialized world. Booknews Sociologist Davis argues that the sports magazine encourages individual and institutional practices that create and maintain inequality. She shows how media production, texts, and consumption interact with the social context to influence meaning. She bases her study on interviews with producers and consumers of the magazine and an analysis of every swimsuit issue from the first in 1964 to those of the 1990s. Not illustrated. Annotation c. by Book News, Inc., Portland, Or.
AcknowledgmentsCh. 1Introduction1Ch. 2Sports Illustrated's Swimsuit Issue: The Rise to Popularity and Profitability9Ch. 3The Basic Content: "Ideally Beautiful and Sexy Women for Men"19Ch. 4The Struggle Over Public Sexuality33Ch. 5A Vehicle for Public Declarations of Heterosexual Identity47Ch. 6Profiting from the Masculinity Crisis55Ch. 7The Struggle Over Gender73Ch. 8Hegemonic Masculinity Built on the Backs of People of Color89Ch. 9Hegemonic Masculinity Built on the Backs of "The (Post)Colonialized Other"97Ch. 10Conclusion117Appendix ASports Illustrated's Swimsuit Issues (from 1964 to 1991 and 1996)123Appendix BNon-Academic Media Material Related to the Swimsuit Issues127Appendix CInterview Schedules for Producers, Consumers, and Librarians131Appendix DRecruitment of, and Information About, The Interviewed Producers and Consumers135Notes139References147Index161
\ BooknewsSociologist Davis argues that the sports magazine encourages individual and institutional practices that create and maintain inequality. She shows how media production, texts, and consumption interact with the social context to influence meaning. She bases her study on interviews with producers and consumers of the magazine and an analysis of every swimsuit issue from the first in 1964 to those of the 1990s. Not illustrated. Annotation c. by Book News, Inc., Portland, Or.\ \
