The Spectacle of Accumulation: Essays in Culture, Media, and Politics

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Author: Sut Jhally

ISBN-10: 0820479047

ISBN-13: 9780820479040

Category: Advertising - History & Criticism

Sut Jhally's influential work as an activist, writer, film producer, and educator has had a far-reaching impact on the course and concerns of media criticism. This volume offers an essential collection of his writings. Jhally's work exhibits an engaged and ongoing concern with social justice, cultural politics, and public pedagogy. The Spectacle of Accumulation captures the full range of Jhally's thought and covers a variety of issues including the role of advertising in contemporary life,...

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Sut Jhally's influential work as an activist, writer, film producer, and educator has had a far-reaching impact on the course and concerns of media criticism. This volume offers an essential collection of his writings. Jhally's work exhibits an engaged and ongoing concern with social justice, cultural politics, and public pedagogy. The Spectacle of Accumulation captures the full range of Jhally's thought and covers a variety of issues including the role of advertising in contemporary life, the cultural politics of sport, race, and gender coding in the coverage of current events, and the power of media education to name just a few of the themes covered in this crucial, new work. In addition to his key writings, this book includes a foreword by Henry Giroux as well as three interviews offering a fresh perspective on Jhally's work.

Advertising, cultural criticism, and pedagogy : an interview with Sut Jhally conducted by William O'Barr1Watching as working : the valorization of audience consciousness25The political economy of culture45Communications and the materialist conception of history : Marx, Innis, and technology63Advertising as religion : the dialectic of technology and magic85Advertising at the edge of the apocalypse99On advertising : Sut Jhally versus James Twitchell113Cultural studies and the sports-media complex129Sports and cultural politics : the attraction of modern spectator sports153Advertising, gender, and sex : what's wrong with a little objectification?163Intersections of discourse : MTV, sexual politics, and Dreamworlds177Missing the mark : school shootings and male violence197Affirming inaction : television and the politics of racial representation203The politics of cultural studies : racism, hegemony, and resistance219The struggle for media literacy225Empowering literacy : media education as a democratic imperative239Beyond the ivory tower : cultural studies, politics, and public intellectuals, an interview with Sut Jhally271