The Second Century: Reconnecting Customer and Value Chain through Build-to-OrderMoving beyond Mass and Lean Production in the Auto Industry

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Author: Matthias Holweg

ISBN-10: 0262582627

ISBN-13: 9780262582629

Category: Customer Service

As the auto industry moves into its second century, it suffers from low margins and a sclerotic value chain that cannot evolve with customer desires. Inventories of many weeks pile up on dealer lots and at distribution centers around the world while executives applaud marginal improvements in factory efficiency.Value streams based on Henry Ford's mass-production model from the early 1900s do not deliver the strategic flexibility that is needed in today's increasingly competitive and demanding...

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How the auto industry can replace obsolete strategies dating to Henry Ford's era with a system that reconnects customers to the value chain: a build-to-order model centered on process, product, and volume flexibility.

AcknowledgmentsAt the dawn of the second automotive century1IDisassembling the "order-to-delivery" process1Old habits die hard112Thirty days to production and counting233Production, distribution, and the best we can expect39IIBand-aid solutions to stem red ink4Islands of excellence515Volume - the Holy Grail676Shifting the metal73IIIThe case for build-to-order7Ripping the lid off the revenue box838Closing arguments95IVThree dimensions of responsiveness : process, product, and volume9Process flexibility and customer demand10510Process flexibility and demand visibility11311Process flexibility and production12712Process flexibility and suppliers13713Process flexibility and logistics15314Product flexibility16115Volume flexibility191Breaking the cycle209Notes215Index233

\ From the Publisher"The Second Century provides a comprehensive look at the dysfunctional nature of current value-chain strategies." Impact\ "This book is more important to the industry than The Machine That Changed the World." Gary S. Vasilash Autofieldguide.com\ \ \