The Power of the Gaze: An Introduction to Visual Literacy
The Power of the Gaze, a textbook on visual literacy, entices the reader to seek significant structures in everyday visual reality, which are called visual orders. Visual orders can be found in representations, visible surroundings, or in nonverbal interaction that relies on gaze. In order to understand what one looks at, one must first understand what it means to gaze and what it means to look. Visual literacy is defined as the critical understanding of the meanings of visual orders. The...
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The Power of the Gaze, a textbook on visual literacy, entices the reader to seek significant structures in everyday visual reality, which are called visual orders. Visual orders can be found in representations, visible surroundings, or in nonverbal interaction that relies on gaze. In order to understand what one looks at, one must first understand what it means to gaze and what it means to look. Visual literacy is defined as the critical understanding of the meanings of visual orders. The book is written for all readers interested in visual culture and its phenomena.
1Introduction1Visual literacy as part of literacies4Visual and verbal6The structure of the book82Living in visual orders11Pictures are part of the visual18The visual is multimodal20Power - that force of all trades21Seeing has cultural preconditions24Three tales of the visual29Against orders!453The eye, looking and the gaze57The eye is sensitized to light59A look is a bond63The body communicates with the eye65Peeping causes shame70The gaze and the sardine can73In the field of the gaze79Public enemy : once again814Reading pictures89Visual literacies91Pictures and visual literacy94Digitalization and photographic truth96Pictorial and non-pictorial perception111Semiotic functions117Pondering meanings129
