The Myths of Innovation
Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. The release of this paperback edition, updated and expanded with four new chapters, presents a fantastic opportunity to explore or rediscover this...
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How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, Making Things Happen (O'Reilly). He also teaches creative thinking at the University of Washington.
Commitment to research accuracy xiiiPreface for the paperback edition xvChapter 1 The myth of epiphany 1Chapter 2 We understand the history of innovation 17Chapter 3 There is a method for innovation 35Chapter 4 People love new ideas 53Chapter 5 The lone inventor 69Chapter 6 Good ideas are hard to find 83Chapter 7 Your boss knows more about innovation than you 97Chapter 8 The best ideas win 111Chapter 9 Problems and solutions 127Chapter 10 Innovation is always good 139Chapter 11 Epilogue: Beyond hype and history 153Chapter 12 Creative thinking hacks 167Chapter 13 How to pitch an idea 175Chapter 14 How to stay motivated 187Appendix: Research and recommendations 193Photo credits 205Acknowledgments 207How to help this book: A request from the author 211About the author 213Index 215
