The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac)
Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.
Search in google:
In the new edition of this textbook on politics and the media in the United States, Jamieson (U. of Pennsylvania) and Campbell (U. of Minnesota) have added chapters on the role of the Internet in politics (especially the 2004 presidential campaign) and the influence of corporate power on media content. They also have updated the other chapters—on political advertising, the nature of the news media, political campaigns, and related matters—in order to take into account regulatory changes and other recent events. Annotation ©2005 Book News, Inc., Portland, OR
1. The Media: An Introduction. 2. What Is News? 3. News as Persuasion. 4. Influencing the News Media. 5. Ratings and Revenues. 6. What Is Advertising? 7. Persuasion through Advertising. 8. Influencing Advertisers. 9. How to Influence the Media. 10. Political versus Product Campaigns. 11. News and Advertising in the Political Campaign. 12. The Internet. Index.
