The Durable Use of Consumer Products
The optimal use of products is a growing concern of consumers worldwide and businesses have to respond to these trends. The Durable Use of Consumer Products is the first book-length study of the marketing aspects of product durability and the optimal use of consumer durables. It is aimed at managers, academics, government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance.\ Do our products last long enough? Is mass consumption...
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The optimal use of products is a growing concern of consumers worldwide and businesses have to respond to these trends. The Durable Use of Consumer Products is the first book-length study of the marketing aspects of product durability and the optimal use of consumer durables. It is aimed at managers, academics, government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. Do our products last long enough? Is mass consumption biased towards sub-optimal and unsustainable consumption patterns? What should be done to improve the use of consumer durables? What can be learned from innovative firms in this increasingly important area of sustainable consumption? This volume offers both analytical insights and hands-on advice on how to move towards the goal of the optimal use of consumer products. Booknews Examines the marketing aspects of product durability and the optimal use of consumer durables. Part I overviews theoretical issues surrounding durability, outlines approaches in conceptualizing the optimal use of durables, and looks at concepts of consumer marketing, product stewardship, and sustainable design. Part II offers case studies and hands-on advice. Of interest to managers, academics, government specialists, and consumer lobbyists. Annotation c. by Book News, Inc., Portland, Or.
PrefaceList of tables and figuresAcknowledgmentsContributors1Marketing and the Durable Use of Consumer Goods: A Framework for Inquiry12Product Durability and Re-take after Use293Product Durability and Marketing Strategies414Product Stewardship and Useful Life Concept: The Challenges for Business515Sustainable Product Design576Extended Product Responsibility in the US Electronic Industry697Kodak's Product Optimization Program838Rank Xerox Product Stewardship899Product Stewardship: The Case of Digital Equipment Corporation9710Determinants of the Life Span of Household Equipment: The Case of Poland10511Collector's Car and Marketing of New Vehicles: The Case of Daimler-Benz AG11312Conclusions119Glossary131Bibliography137Index143
\ BooknewsExamines the marketing aspects of product durability and the optimal use of consumer durables. Part I overviews theoretical issues surrounding durability, outlines approaches in conceptualizing the optimal use of durables, and looks at concepts of consumer marketing, product stewardship, and sustainable design. Part II offers case studies and hands-on advice. Of interest to managers, academics, government specialists, and consumer lobbyists. Annotation c. by Book News, Inc., Portland, Or.\ \
