Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism and Technology
Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace—written by a team of acclaimed experts—examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.
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A leader's guide to the new health care marketplace.Strategies for the New Health Care Marketplace—written by a team of acclaimed experts—examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology. Strategies for the New Health Care Marketplace gives health care professionals—executives, physicians, managers, and educators—strategic guidance on better serving patients of the U.S. health care system as it strives to be more responsive and efficient. It identifies and assesses the key strategies a wide variety of health care organizations should consider as they attempt to position themselves for the future. The authors detail the four most likely scenarios to emerge in health care's near future and guide health care leaders in planning for the changes to come. They examine the increasing demand for health care services and the changes in the way health decisions are made, discuss what consumers want out of their health care system, identifying nine value-added characteristics patients now demand. They show how health care organizations can better meet the needs of the new consumer-driven marketplace. And they discuss management and governance issues that will become increasingly important for health care organizations as they prepare for the new health care marketplace. "As incrementalism ends and a quantum jump to the future begins, this book is a good place to visit."—Don Arnwine, former president, VHA, and vice president, McManis Consultants, Dallas, Texas "Comprehensive, reflective, analytical, thought provoking, insightful, and futuristic are all appropriate descriptors of Strategies for the New Health Care Marketplace."—Ray W. Uhlhorn, president and CEO, MossRehab Hospital, Philadelphia, Pennsylvania "There is much about the book that is unsettling. There are no global answers, but there are numerous insights and options for those seeking the right questions to pursue in developing new strategies. Therein lies its value for those of us who could use some help out of the bog."—Roger L. Gilbertson, from the Foreword "Health care organizations are managing at the edge of chaos. The principles and framework provided by this book will help bring structure to current strategic thinking."—John Koster, M.D., vice president, Clinical and Physician Services, Providence Health System, Seattle, Washington THE AUTHORS Dean C. Coddington is with McManis Consultants. He has co-authored five books and written numerous articles on health care. Keith D. Moore is CEO of McManis Consultants. Elizabeth A Fischer is with McManis Consultants. Booknews This text examines factors currently affecting the health care system, including the growth in demand for services, the increasing influence of consumers on how services are provided, and new advances in treatment made possible by technology. In the first section, the authors (all McManis Consulting) discuss what consumers want out of their health care system, including quality, convenience, affordability, choice, and personal relationships with physicians. Part two presents strategies for health-related providers and payers to meet the needs of the current and future marketplace. Other sections cover management, economic, governance and marketing issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)
ForewordPrefaceAcknowledgmentsThe AuthorsPt. 1Understanding the Health Care Marketplace11An Environmental Assessment of Today's Health Care Marketplace92Quality of Care and the Informed Consumer293Service, Convenience, and Access514Affordability, Choice, and Personal Relationships665Innovation in Health Care: The Next Wave78Pt. 2Health Care Delivery and Financing Systems: Developing Strategies in Anticipation of Fundamental Change936Strategies for Physicians and Medical Groups977Strategies for Physician Networks1268Strategies for Hospitals and Multihospital Systems1449Strategies for Academic Medical Centers and Specialty Hospitals17010Strategies for Integrated Health Care Systems19311Strategies for Other Types of Health Care Services21312Strategies for Health Plans235Pt. 3Positioning Health Care for the Twenty-First Century25513Leadership and Management in the New Health Care Marketplace25714Governance in Health Care27715Health Care Marketing, Mass Customization, and Branding300Pt. 4The Future of Health Care: Essentials for Success in the New Consumer-Oriented Marketplace31916Successful Health Care Organizations of the Future32117Health Care Myths and Realities342AppPlanning for the New Health Care Marketplace371References391Index399
\ BooknewsThis text examines factors currently affecting the health care system, including the growth in demand for services, the increasing influence of consumers on how services are provided, and new advances in treatment made possible by technology. In the first section, the authors (all McManis Consulting) discuss what consumers want out of their health care system, including quality, convenience, affordability, choice, and personal relationships with physicians. Part two presents strategies for health-related providers and payers to meet the needs of the current and future marketplace. Other sections cover management, economic, governance and marketing issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \ \ \ \ Fatbrain"As incrementalism ends and a quantum jump to the future begins, this book is a good place to visit."\ --Don Arnwine, former president, VHA, and vice president, McManis Consultants, Dallas, Texas \ "Comprehensive, reflective, analytical, thought provoking, insightful, and futuristic are all appropriate descriptors of Strategies for the New Health Care Marketplace."\ --Ray W. Uhlhorn, president and CEO, MossRehab Hospital, Philadelphia, Pennsylvania\ \ \ \
