Small Business For Dummies

Paperback
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Author: Eric Tyson MBA

ISBN-10: 0470177470

ISBN-13: 9780470177471

Category: Small Business - General & Miscellaneous

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Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Introduction. Part I: Becoming an Entrepreneur. Chapter 1: Is Small Business for You? Chapter 2: Laying Your Personal Financial Foundation. Chapter 3: Finding Your Niche. Chapter 4: Crafting Your Plans. Chapter 5: Financing, Ownership, and Organizational Decisions. Part II: Buying an Existing Business. Chapter 6: Exploring Buying a Business. Chapter 7: Finding the Right Business to Buy. Chapter 8: Evaluating a Business to Buy. Chapter 9: Negotiating Terms and Sealing the Deal. Part III: Running a Successful Small Business. Chapter 10: Owners as Jack-of-All-Trades. Chapter 11: Marketing: Product, Pricing, Distribution, Promotion, and Sales. Chapter 12: Keeping Your Customers Loyal. Chapter 13: Managing Profitability and Cash. Chapter 14: Learning from Others’ Experiences. Part IV: Keeping Your Business in Business. Chapter 15: Finding and Keeping Superstar Employees. Chapter 16: Providing Employee Benefits. Chapter 17: Handling Regulatory and Legal Issues. Chapter 18: Mastering Small-Business Taxes. Chapter 19: Cultivating a Growing Business. Part V: The Part of Tens. Chapter 20: Ten Tips for Home-Based Businesses. Chapter 21: Ten Smart Ways to Harness Technology. Chapter 22: Ten Tips for Managing Your Growing Business. Index.