Representing Women. Myths Of Femininity In The Popular Media
This book examines how women are discussed and depicted visually in popular media. Stressing the importance of a historical approach, the text includes a detailed study of continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period and explores the influences of feminism and consumerism.
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This book examines how women are discussed and depicted visually in popular media. Stressing the importance of a historical approach, the text includes a detailed study of continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period and explores the influences of feminism and consumerism.
AcknowledgementsIntroduction1Pt. IDiscourse, consumerism, femininity1Disciplined approaches: redefining femininity112Voices off: women, discourse and the media413From Mrs Happyman to kissing chaps goodbye: advertising reconstructs femininity73Pt. IIFeminine myths: replay or fast forward?4Enigma variations1055Caring and sharing1326Sex 'n spice1637Refashioning the body192Glossary222Filmography229Bibliography231Index245
