Representing Sport
Drawing on a wide range of international examples, this book shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalization has transformed this role.
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Drawing on a wide range of international examples, this book shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalization has transformed this role.
AcknowledgementsAbbreviations1Introduction1Wrestling v. sport5About this book142Mediating sport19Producing television sport21Analysing televised sport27Sport and journalism32The production of sports journalism36The news values of sports journalism39The audiences for media sport43Sport and new media technologies453The globalisation and commodification of sport49Conflicting definitions of globalisation50The 'post-industrialisation' of sport53The global politics of FIFA and the IOC64The globalisation of sporting cultures734Media, sport, and national identities83National identities as social-historical constructions86Media sport and national identity in the USA: the Super Bowl90Media sport and national identities in the UK935Media, sport and the politics of identity 1: race107Biological racism108Race as a 'floating signifier'111The commodification of black sport113'Role models' and 'bad boys'1146Media, sport and the politics of identity 2: gender123The reproduction of gender inequalities through sport125The asymmetrical representation of gender in media coverage127Hegemonic masculinity130Sportswomen, post-feminism and the commodification of sport1347Conclusion145References149Index167
