Religion, Media, and the Marketplace
"The breadth of coverage given to different religious traditions in this volume is nothing short of astonishing. The reader is taken on a wide-ranging tour of religion, media, and markets across diverse social and cultural contexts."-John P. Bartkowski, author of The Promise Keepers: Servants, Soldiers, and Godly Men\ "The intersections of religion, media, and the global marketplace may well be the defining issue of the twenty-first century. This superb collection of essays challenges...
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Religion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in a myriad of forms—in movies, such as Mel Gibson's The Passion of the Christ, on Internet shrines and kitschy Web "altars," and in the recent advertising campaign that attacked fuel-guzzling SUVs by posing the question: What would Jesus drive? In Religion, Media, and the Marketplace, scholars in history, media studies, and sociology explore this intersection of the secular and the sacred. Topics include how religious leaders negotiate between the competing aims of the mainstream and the devout in the commercial marketplace, how politics and religious beliefs combine to shape public policy initiatives, how the religious "other" is represented in the media, and how consumer products help define the practice of different faiths. At a time when religious fundamentalism in the United States and throughout the world is inseparable from political aims, this interdisciplinary look at the mutual influences between religion and the media is essential reading for scholars from a wide variety of disciplines.
Preface ixAcknowledgments xviiIntroduction: Identity, Belonging, and Religious Lifestyle Branding (Fashion Bibles, Bhangra Parties, and Muslim Pop) Lynn Schofield Clark 1Selling, Influencing, Publishing, Purchasing: Establishing and Participating in the Mediated Religious MarketplaceFree Grace, Free Books, Free Riders: The Economics of Religious Publishing in Early Nineteenth-Century America David Nord 37Making Money, Saving Souls: Christian Bookstores and the Commodification of Christianity Anne L. Borden 67"Jewish Space Aliens Are Lucky to Be Free!": Religious Distinctiveness, Media, and Markets in Jewish Children's Culture Hillary Warren 90Religion and Politics in Tension: Mobilization and Mission through Media and Material ArtifactsLiteracy in the Eye of the Conversion Storm Gauri Viswanathan 105Mary as Media Icon: Gender and Militancy in Twentieth-Century U.S. Roman Catholic Devotional Media Maryellen Davis 123Cartoon Wars: The Prince of Egypt in Retrospect Erica Sheen 154Representations of the Religious "Other" in Popular Media and in the MarketplaceEvangelicalism and the Presidential Election of 1960: The "Catholic Question" in Christianity Today Magazine Phyllis E. Alsdurf 171Religion as Rhetorical Resource:The Muslim Immigrant in (Danish) Public Discourse Ferruh Yilmaz 198"Blowing the Cover": Imaging Religious Functionaries in Ghanaian/Nigerian Films Kwabena Asamoah-Gyadu 224Media Courted, Media Resisted: Popular Rituals and Artifacts in the Crafting of New Public Religious Practices"Media Mecca": Tensions, Tropes, and Techno-Pagans at the Burning Man Festival Lee Gilmore 247Day of the Dead as a New U.S. Holiday: Ritual, Media, and Material Culture in the Quest for Connection Regina M. Marchi 280Afterword Stewart M. Hoover 308Contributors 315Index 319
