Real-World Media Ethics: Inside the Broadcast and Entertainment Industries
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“I believe this book could be a keeper that students will want to have in their personal libraries long after they graduate…I salute Philippe Perebinossoff for the promise of this new volume. My students and I are waiting!” Dr. Roger D. Wallace, University of Scranton• Get the inside scoop on ethics from a former ABC executive• Ethical principles are discussed on a case-by-case basis, enabling students and media professionals to evaluate ethical situations on their own• Four industry practitioners share their experiences and responses to sticky ethical situations• Companion website showcases interviews about the television and entertainment industries, demonstrating ethical principles in practiceThe Los Angeles Times recently reported that the word “integrity” was the most looked up word on Merriam-Webster’s online dictionary, suggesting that people are looking for guidance in a scandal-driven world. Issues of ethics and the media continue to dominate our awareness and present real challenges in our day-to-day work. This book shows the ethical decision-making process in action using tools of critical analysis and evaluation. Real-World Media Ethics is written in a friendly and approachable voice. It succeeds in offering an honest, frontline-aware and realistic sense of the ethical situations faced by entertainment and journalism professionals every day—in the real world. Most of the other books about media ethics focus mostly on journalism; this book, however, covers not just journalistic ethics but also ethics in the landscape of mass media, including public relations, the entertainment industry, and other forms of visual communication. The author includes numerous case studies about current headlines that readers will already be familiar with, providing realistic and engaging scenarios about when, how, and why ethics count. About the Author Philippe Perebinossoff is a member of the Radio, Film & Television faculty at California State University-Fullerton, where he teaches a variety of critical studies courses. He is a former ABC television executive, having been both a network censor and a programming executive, supervising the development of over 200 television movies, including the Oprah Winfrey Presents franchise (such as the Emmy award winning Tuesdays with Morrie). It’s important to him that students and industry professionals are able to reconcile ethical maxims in real world situations within the workplace, prompting the writing of this text.
ACKNOWLEDGEMENTS PREFACE CHAPTER 1: ETHICAL ISSUES: A STARTING FRAMEWORK CHAPTER 2: BUSINESS ETHICS IN MASS MEDIA CHAPTER 3: ETHICS AND THE ROLE OF PRODUCERS, WRITERS, ACTORS & DIRECTORS CHAPTER 4: CONTROVERSY & ETHICS CHAPTER 5: ETHICS & PROGRAMMERS CHAPTER 6: ETHICS & FACT-BASED STORIES CHAPTER 7: ETHICS & RATINGS CHAPTER 8: JOURNALISM & ETHICS CHAPTER 9: ETHICS & NEW MEDIA CHAPTER 10: CENSORHIP & CELEBRITY CHAPTER 11: DIVERSITY & CONSOLIDATION CHAPTER 12: THE ETHICS OF PUBLIC RELATIONS CHAPTER 13: ETHICAL ISSUES IN ADVERTISING & MARKETING INDEX
