Reading the Media: Media Literacy in High School English.\ This pioneering book, by one of the founders of the media literacy field, provides evidence of the impact of media literacy on the academic achievement of adolescents. \ Read about the practice of high school teachers who prepared their students to critically analyze all aspects of contemporary media culture. These teachers incorporated popular and digital media, television, journalism, and film into the required English curriculum....
\ Acknowledgments vii\ Media Literacy in Context\ Reading the Media in High School 3\ An Opportunity to Expand the Concept of Literacy 19\ Teaching Media Literacy\ Storytelling Structures, Close Reading, and Point of View 37\ Advertising, Persuasion, and Propaganda 60\ Issues of Representation 73\ Measuring Media Literacy\ Learning to Read the World 93\ Measuring Advertising Analysis Skills 113\ Media Literacy and the Development of Reading and Writing Skills 129\ Conclusion: The Future of Media Literacy in Schools 147\ Research Design and Methodology 161\ Curriculum Resources Used in English 11 169\ References 173\ Index 183\ About the Author 191