Reaching Audiences: A Guide to Media Writing
Reaching Audiences: A Guide to Media Writing is the essential writing handbook for any student who want a brief yet thorough guide to correct, clear writing for the media. This text stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life...
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Reaching Audiences: A Guide to Media Writing is the essential writing handbook for any student who want a brief yet thorough guide to correct, clear writing for the media. This text stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing essential to communicators in print, online, broadcast, and strategic communication. Booknews A new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of information gathering, and the differences in formats needed for various types of media writing such as electronic communication and advertising. Annotation c. by Book News, Inc., Portland, Or.
PrefaceAcknowledgmentsCh. 1The Writing Process1Ch. 2Audience, Audience, Audience15Ch. 3Getting to the Point34Ch. 4Organization for Print71Ch. 5Saying It Straight119Ch. 6Editing and Polishing Writing164Ch. 7Recognizing Bias and Stereotypes184Ch. 8Testing Your Grammar200Ch. 9Research and Observation221Ch. 10Interviewing, Quotations, and Attribution244Ch. 11Electronic Media273Ch. 12Public Relations Writing293Ch. 13Advertising330Appendix A Libel and Privacy348Appendix B The Abused Words List353Appendix C Spelling in the Computer Age365Appendix D Key to Grammar Quizzes371Index375
\ BooknewsA new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of information gathering, and the differences in formats needed for various types of media writing such as electronic communication and advertising. Annotation c. by Book News, Inc., Portland, Or.\ \
