Reaching Audiences: A Guide to Media Writing
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields...
Search in google:
Designed for students working in any media with the goal of mass communication, this guide provides basic rules and practical guidance in writing. In addition to rules of speech, editing, style, and basic math, guidelines are provided on how to carry out research. The different approaches used for electronic communication, public relations, and advertising are each discussed. Yopp teaches at the U. of North Carolina at Chapel Hill, McAdams at the U. of Maryland at College Park. Annotation (c)2003 Book News, Inc., Portland, OR Booknews A new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of information gathering, and the differences in formats needed for various types of media writing such as electronic communication and advertising. Annotation c. by Book News, Inc., Portland, Or.
PrefaceAcknowledgmentsCh. 1The Writing Process1Ch. 2Audience, Audience, Audience15Ch. 3Getting to the Point34Ch. 4Organization for Print71Ch. 5Saying It Straight119Ch. 6Editing and Polishing Writing164Ch. 7Recognizing Bias and Stereotypes184Ch. 8Testing Your Grammar200Ch. 9Research and Observation221Ch. 10Interviewing, Quotations, and Attribution244Ch. 11Electronic Media273Ch. 12Public Relations Writing293Ch. 13Advertising330Appendix A Libel and Privacy348Appendix B The Abused Words List353Appendix C Spelling in the Computer Age365Appendix D Key to Grammar Quizzes371Index375
\ BooknewsA new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of information gathering, and the differences in formats needed for various types of media writing such as electronic communication and advertising. Annotation c. by Book News, Inc., Portland, Or.\ \
