Racism, Sexism, And The Media
Racism, Sexism, and the Media, Third Edition is recommended for undergraduate and graduate students taking courses in Mass Communication and the Social Sciences, including journalism, broadcasting, film, and advertising.
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This text explores the way people of color have been depicted in the popular media in the US, from the rise of mass communication to the present, focusing on the experience of Native, Black, Latino, and Asian Pacific Americans. It covers the history of racial stereotypes in American entertainment; racialism in the press, advertising, and public relations; women of color in the media (new to this edition); strategies for dealing with racially insensitive media; and the rise of "class communication." Suitable for undergraduate students of mass communication, journalism, broadcasting, film, and advertising. Annotation ©2003 Book News, Inc., Portland, OR
Preface and AcknowledgmentsPt. IMajority Rules: "Minorities" and the Media11Diversity in the Land of Majority Rule32Do the Media Matter?35Pt. IIRacialism in Entertainment Portrayals633The Roots of Racial Stereotypes in American Entertainment654Stereotypes Extend Into Television and the Video Age87Pt. IIIRacialism in Public Communication1135The Press: A Legacy of Exclusion1156Advertising: The Media's Not-So-Silent Partner1377Public Relations: Influencing the Content of the Media169Pt. IVWomen of Color in the Media1898Women of Color: Two Strikes and ...?191Pt. VStrategies for Dealing with Racially Insensitive Media2239Access: Toward Diversity With (Un)Deliberate Speed22510Advocacy: Pressuring the Media to Change24511Alternatives: Colorful Firsts in Class Communication263Pt. VIThe Rise of Class Communication2911221st-Century Challenges and Opportunities293Suggested Readings309Online Resources313Index319About the Authors325
