Publicity for Mental Health Clinicians
This personal guidebook shows professionals how to capitalize on media resources for clinical advancement within their local community and even nationwide. It describes direct and specific strategies that general practitioners in all human services fields can follow to increase their public visibility and broaden their careers. Media exposure in television, radio, and print expands basic marketing efforts far beyond traditional word of mouth and agency referrals. Publicity for Mental Health...
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This personal guidebook shows professionals how to capitalize on media resources for clinical advancement within their local community and even nationwide. It describes direct and specific strategies that general practitioners in all human services fields can follow to increase their public visibility and broaden their careers. Media exposure in television, radio, and print expands basic marketing efforts far beyond traditional word of mouth and agency referrals. Publicity for Mental Health Clinicians presents advanced insights and information for rapidly expanding the provider's public image through the media to reach public consumers to sell products or advice. Readers will discover that self-marketing success can be a solo achievement without the financially draining retainers and expenditures of advertising and marketing firms, agents, and managers.Very user-friendly, Publicity for Mental Health Clinicians contains step-by-step methods for media involvement that are specific, direct, and tested by the author. He breaks the approach into 4 sections that cover mainstream areas of media and how to get started in each area:Television: inside secrets for identifying and using news interviews, local talk shows, infomercials, local access cable shows, and education/business videoRadio: advantages of using local and national radio showsPrint media: techniques for properly executing efforts in newsletters, newspapers, magazines, self-help books, and multimedia and electronic mediaCommercial industry: how to break into movies with technical script writingAuthor Doug Ruben presents tips and strategies for getting started in each area and he explores common setbacks and pitfalls that may occur. He describes prerequisites which practitioners should develop when embarking on career shifts and warns of obstacles to anticipate along the way. He explains how to prevent trouble in converting academic writing or talking styles to consumer styles and how to establish stage-smart savvy and a keen business diplomacy.Publicity for Mental Health Clinicians is an ideal handbook for clinical practitioners in all allied health fields who wish to branch out into different career areas. It provides them with a new perspective on self-promotion for venturing into new areas instead of settling into their practices. Psychiatrists, psychologists, social workers, family practitioners, nurses, and physical and occupational therapists will find a goldmine of usable information in this book to help them determine if and how to shift their career focus. Students in these fields will also find a vast array of nontraditional career choices. Booknews Covering four broad categories of media, shares secrets of how to get mentioned on television news and talk shows, the advantages of local and national radio, print periodicals and self-help books, and writing technical scripts for movies. The goal is a combination of promoting a particular service or product and generally encouraging the public to think warmly and highly of the profession. Also applicable in other branches of health care. Annotation c. Book News, Inc., Portland, OR (booknews.com)
ForewordPrefacePt. ILocal Hollywood: Getting on TV1Ch. 1Guest Appearances and Resident Expert on TV3Ch. 2Your Own Local Access Cable Snow43Ch. 3Prerequisites and Roadblocks for TV49Pt. IIAM, FM, OR PhD? The Voice of Radio59Ch. 4Guest Appearances and Resident Expert on Radio61Ch. 5Your Own Spot and Syndication75Ch. 6Prerequisites and Roadblocks for Radio83Pt. IIIBecoming a Best-Selling Author: The Print Media87Ch. 7Writing Your Ideas for Local Circulation: Newspapers, Newsletters, and Handouts89Ch. 8Writing Your Ideas for Magazines: From Start to Finish119Ch. 9Writing Your Ideas for Self-Help Books: From Start to Finish123Ch. 10Writing for Multimedia, On-Line Computer Databases, and Related Electronic Media151Pt. IVScripting Your Talents in Movies159Ch. 11How to Write a Technical Script161Ch. 12Selling Yourself in the Movies181Index205
\ BooknewsCovering four broad categories of media, shares secrets of how to get mentioned on television news and talk shows, the advantages of local and national radio, print periodicals and self-help books, and writing technical scripts for movies. The goal is a combination of promoting a particular service or product and generally encouraging the public to think warmly and highly of the profession. Also applicable in other branches of health care. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \
