Public Relations Writing and Media Techniques
Search in google:
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners. Booknews This textbook examines how public relations specialists gather information, produce copy, and distribute material through different media. Topics include the laws and regulations affecting public relations practice, the ethics of persuasion, what constitutesand how to generatenews, news releases and features, publicity photos, pitch letters, media advisories, press kits, op-ed articles, effective event management, writing a comprehensive program plan, and bottom-line evaluations of one's efforts. The new edition features material on the web, increased treatment of radio and TV, case studies from public relations campaigns, and discussion of preparing material for an organization's web site. Annotation c. Book News, Inc., Portland, OR (booknews.com)
ForewordPrefacePt. 1The Basics of Public Relations Writing1Ch. 1Preparing for Writing3Ch. 2Legal and Ethical Considerations32Ch. 3Persuasive Writing58Ch. 4Finding and Generating News81Pt. 2Writing for Mass Media111Ch. 5The News Release113Ch. 6The Feature Story140Ch. 7Photos and Graphics160Ch. 8Radio and Television187Ch. 9Pitch Letters, Advisories, News Conferences and Op-Ed219Ch. 10Media Lists, Mailings and the Internet250Ch. 11The Basics of Media Relations279Pt. 3Writing for Other Media297Ch. 12Newsletters and Magazines299Ch. 13Leaflets and Brochures320Ch. 14Public Relations Advertising340Ch. 15Letters, Direct Mail and Reports363Ch. 16Speakers and Speeches384Ch. 17Audiovisual Aids405Pt. 4Managing Programs and Campaigns421Ch. 18Meetings and Events423Ch. 19Program Planning445Ch. 20Program Evaluation463A Glossary for Public Relations Writers483Index487
