Politics And Space
Government agencies have tended to attempt to project favorable public images of themselves as a method of building the public support they need to survive, all the more so in times of increasingly sophisticated communications and decreasingly available financial resources. This study analyzes NASA's efforts to build political support through its public image. Throughout its tumultuous history, the space agency has carefully tailored its use of basic images: nationalism (during the Mercury...
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This study analyzes NASA's efforts to build political support through its public image. Booknews Examines how the US National Aeronautics and Space Administration has used the three images of nationalism, romanticism, and pragmatism to maximize support for its space program among elected officials and the public. Also traces how the agency has adapted its public relations strategies to the changing political environment created by the end of the cold war, the Challenger disaster, the Hubble Telescope debacle, and continuing internal problems. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Tables and FiguresAcknowledgmentsIntroduction11Nationalism72The Mercury Era253Romanticism474The Apollo Era735Pragmatism996The Shuttle Era1137Transmitting the Images1478Conclusion167Appendix185Bibliography187Index207
\ BooknewsExamines how the US National Aeronautics and Space Administration has used the three images of nationalism, romanticism, and pragmatism to maximize support for its space program among elected officials and the public. Also traces how the agency has adapted its public relations strategies to the changing political environment created by the end of the cold war, the Challenger disaster, the Hubble Telescope debacle, and continuing internal problems. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \
