Olympic Women and the Media: International Perspectives

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Author: Pirkko Markula

ISBN-10: 0230222846

ISBN-13: 9780230222847

Category: Media - General & Miscellaneous

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualisation, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

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This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualisation, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

Acknowledgements Notes on Contributors Introduction; P.MarkulaReading Media Texts in Womens Sport: Critical Discourse Analysis and Foucauldian Discourse Analysis; J.Liao & P.MarkulaOpening up the Gendered Gaze: Sport Media Representations of Women, National Identity and Racialized Gaze in Canada; M.MacNeillFrom Iron Girl to Sexy Goddess: An Analysis of the Chinese Media; P.WuAcceptable Bodies: Deconstructing the Finnish Media Coverage of the 2004 Olympic Games; P.MarkulaDouble Trouble: Kelly Holmes, Intersectionality and Unstable Narratives of Olympic Heroism in the British Media; L.Hills & E.KennedyDifferent Shades of Orange?: Media Representations of Dutch Women Medallists; A.Elling & R.LuijtWinning Space in Sport: The Olympics in the New Zealand Sports Media--T.BruceHeroes, Sisters and Beauties: Korean Printed Media Representation of Sport Women in the 2004 Olympics; E.KohAn Analysis of AmayaValdemoros Portrayal in a Spanish Newspaper During Athens 2004; M.MartinThe Media as an Authorizing Practice of Femininity: Swiss Newspaper Coverage of Karin Thrigs Bronze Medal Performance in Road Cycling; N.Barker-RuchtiReproducing Olympic Authenticity: Representations of 2004 'Olympic Portraits of U.S. Athletes to Watch'; N.Spencer