No Comment!: An Executive's Essential Guide to the News Media
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The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an "insider's" look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with "the media." Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.
IntroductionThe Business/Media PrimerOmniMediaCorporate America: Under the MicroscopeUnderstanding This Business of NewsAction News: The Life of JournalistsGood, Bad News!Devine RightMedia BiasObjectivity and The Parallax FactorThey Lean Left, Right?Champions of the ProletariatHalf-Truths, Smoke Screens, and Other Corporates PoliciesWhat Is Public Relations?Kamikaze Public RelationsTaking Responsibility for PR: Whose Job Is It Anyway?Meeting the MediaThe Media Are Coming, the Media Are Coming!"Sir, Mr. Mike Wallace Is Here to See You" or How to Remain Cool While on the Hot SeatPracticing What's Been PreachedCrisis!Planning for the UnthinkableCommunicating Control amid ChaosRumors: A Crisis in CommunicationsSoothing the Postcrisis HangoverFighting Back: When Public Wrongs Need RightingFighting Fire with FireAdvocacy Advertising: Feeding the Hand That Bites YouFiling Suite: Using the law of Libel for SatisfactionToward a Better Understanding: Closing Thoughts on Improving the Business/Media RelationshipSelected BibliographyIndex
