New Economy--New Competition
The new economy has given rise to new forms of competition. This book provides a rich mix of theory, research, and practice that will be accessible to managers wishing to understand how competition works. Competition, the roles of consumers, and legislative and regulatory authorities are considered as well as growing concerns for conservation of energy and water. The book concludes by considering the impact of the revolution in information and communication technologies.
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The new economy has given rise to new forms of competition. This book provides a rich mix of theory, research, and practice that will be accessible to managers wishing to understand how competition works. Competition, the roles of consumers, and legislative and regulatory authorities are considered as well as growing concerns for conservation of energy and water. The book concludes by considering the impact of the revolution in information and communication technologies. Booknews Drawing on examples from diverse industries/markets, Asch (management, Open U. Business School, UK) and retired British CEO Wolfe discuss the changing, global nature of business competition; the legislative and regulatory framework (or lack of regulation, as per the case of the US Food and Drug Administration and dietary health claims); and how this new economy challenges suppliers and affects consumer behavior. Annotation c. Book News, Inc., Portland, OR (booknews.com)
List of Figures and TablesForeword1Introduction11.1The Changing Nature of Competition41.2Globalization171.3Outline of the Book202Consumer Views222.1Consumer Behaviour222.2Consumers' Perception of Price and Value262.3Consumers' Perceptions of Quality302.4Understanding the Properties of Goods and Services332.5The Buying Decision Process342.6A Developing Framework for Understanding Consumers383The Nature of Markets413.1Analysing Industries and Markets413.2Industry Development473.3Understanding Competition514The Legislative and Regulatory Framework624.1Controlling Competition624.2The Environment, Health and Safety755Supply Chain Management785.1An Example of How One of the Best Companies Manages its Operations795.2Key Factors in Formulating a Supply Chain Strategy835.3Managing Supply Chains in Service Industries906Markets in Action936.1The Personal Computer Market936.2International Air Travel996.3Telecommunications1056.4The Car Industry1096.5Retailing1167The Way Ahead1267.1Revisiting Consumers and Competition1267.2The Impact of Developments in Information and Communication Technologies1277.3Concluding Thoughts146References and Further Reading149Index153
\ BooknewsDrawing on examples from diverse industries/markets, Asch (management, Open U. Business School, UK) and retired British CEO Wolfe discuss the changing, global nature of business competition; the legislative and regulatory framework (or lack of regulation, as per the case of the US Food and Drug Administration and dietary health claims); and how this new economy challenges suppliers and affects consumer behavior. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \
