Mix It Up: Popular Culture, Mass Media, and Society

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Author: David Grazian

ISBN-10: 0393929523

ISBN-13: 9780393929522

Category: Media - General & Miscellaneous

A “non-textbook” introduction to the social significance of popular culture and mass media.\ What accounts for the rise and fall of popular cultural trends? Why do A-list movie stars make so much money? How do television networks decide what programs to air? Do video games encourage violent behavior among young people, or do they make users smarter? Does advertising really work? In Mix It Up, David Grazian answers these questions and introduces students to a sociological perspective of...

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A “non-textbook” introduction to the social significance of popular culture and mass media.