Mediasport
MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.\ Among the subjects covered are:\ * sports ethics\ * sport and race\ * sport and gender\ * sport and violence on television\ * the globalization of sports\ * marketing sports on the Internet.
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MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.Among the subjects covered are:* sports ethics* sport and race* sport and gender* sport and violence on television* the globalization of sports* marketing sports on the Internet. Booknews Written by academics from the fields of sports studies, journalism, communications, and cultural studies, these 17 contributions explore the connections between a variety of medias, sports, and general culture. Among the subjects covered are the marketing and commodification of sport; media treatments of gender, race, and sport; nationalism and globalization; violence, fanship, and audience experiences; and postmodern mediation of sport and the Internet. Annotation c. by Book News, Inc., Portland, Or.
About the contributorsPreface1Playing the MediaSport Game32MediaSport: Technology and the Commodification of Postmodern Sport143MediaSport Studies: Key Research and Emerging Issues274Circuits of Promotion: Media, Marketing and the Globalization of Sport575The Evolving Television Sports Marketplace736Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing887Sports Journalism, Ethics, and Olympic Athletes' Rights1008Come Together: Sport, Nationalism, and the Media Image1199The Sports Hero Meets Mediated Celebrityhood13410Race and Ethnicity in US Sports Media15411The Media Image of Sport and Gender17012Media Treatment of Female Athletes: Issues of Gender and Sexualities18613Prometheus Unbound: Constructions of Masculinity in Sports Media20214Reading the Sports Media Audience22115Watching Sports on Television: Audience Experience, Gender, Fanship, and Marriage23316Violence and the Enjoyment of Media Sports25217Extending the Sports Experience: Mediations in Cyberspace266References282Index319
\ BooknewsWritten by academics from the fields of sports studies, journalism, communications, and cultural studies, these 17 contributions explore the connections between a variety of medias, sports, and general culture. Among the subjects covered are the marketing and commodification of sport; media treatments of gender, race, and sport; nationalism and globalization; violence, fanship, and audience experiences; and postmodern mediation of sport and the Internet. Annotation c. by Book News, Inc., Portland, Or.\ \
