Media/Society: Industries, Images, and Audiences
This book gives students an overview of the entire media process - from production to content to audiences - with an emphasis on how social forces influence the media and how media potentially affect society. A key emphasis throughout the work is how various elements in the media process interact with each other. This Third Edition of Media/Society provides students with conceptual tools for understanding the role of media in contemporary society - where mass media images come from, how and...
Search in google:
Presenting the new edition of their undergraduate-level textbook, Croteau (sociology and anthropology, Virginia Commonwealth U.) and Hoynes (sociology, Vassar College) discuss the social components of the mass media and highlight the tension between constraint and action. Their analysis is based on a social model that sees media as being part of multidimensional process of complex interaction between audiences, technology, medial message, and media industry, all operating within the wider context of the social world. Annotation c. Book News, Inc.,Portland, OR
List of ExhibitsPrefacePt. 1Media/Society11Media and the Social World3Pt. 2Production: The Media Industry and the Social World312The Economics of the Media Industry333Political Influence on Media774Media Organizations and Professionals121Pt. 3Content: Media Representations of the Social World1575Media and Ideology1596Social Inequality and Media Representation195Pt. 4Audiences: Meaning and Influence2297Media Influence and the Political World2318Active Audiences and the Construction of Meaning2659Media Technology and Social Change299Pt. 5Globalization and the Future33510Media in a Changing Global Culture337App.: Selected Media-Related Internet Resources373References379Index397
