Media Relations Measurement: The Value of PR to Your Company's Success
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1Initial brainstorming12Basic tools and processes133Measuring the results of a press interview354Measuring the results of a press conference455Measuring the results of a PR campaign556Measuring long-term trends717Measuring the results of a crisis situation878App. A : example press questionnaire959App. B : example measurement indices9710App. C : measuring product reviews and awards9911App. D : balanced scorecard template10212App. E : list of criteria for measurements10313Literature111
