Media Literacy: Keys to Interpreting Media Messages Second Edition
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This second edition includes a new chapter on interactive media, provides new concepts and insights into media literacy, and updates previous examples and discussions. Booknews Silverblatt (communications and journalism, Webster U., St. Louis) hopes to enable students to understand better the information conveyed through the channels of mass communication, particularly to help them achieve a healthy independence from the pervasive influence of the media and make up their own minds about issues. After constructing a theoretical framework, he encourages students to apply it to a variety of media formats, among them journalism, advertising, American political communications, and interactive communications. Finally he discusses media issues such as violence and social change. He has updated examples and made corrections in the 1995 edition. Annotation c. Book News, Inc., Portland, OR (booknews.com)
PrefaceCh. 1Introduction to Media Literacy1Ch. 2Process13Ch. 3Context45Ch. 4Framework85Ch. 5Production Values111Ch. 6Print Journalism159Ch. 7Advertising207Ch. 8American Political Communications265Ch. 9Interactive Media321Ch. 10Issues in Mass Media Communications365Ch. 11Outcomes405Glossary413Suggested Reading431Index433
