Media Literacy
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This textbook helps undergraduate and graduate students develop their media literacy and analytical skills. Potter (U. of California, Santa Barbara) addresses such topics as the influence of advertising on content; the effects of media on children's cognitive development; and the importance of real-world knowledge. New to the third edition are chapters on media influence on sports; media violence; and privacy and piracy issues. Annotation ©2004 Book News, Inc., Portland, OR Booknews An undergraduate text exploring the messages sent out from the media and how they embed themselves, often subtly and even subliminally, in the real world of people, locations, and events. It provides a plan of action for readers to better understand media content, media industries, and how they affect both individuals and society. Potter has taught media courses at Stanford, the U. of California, Santa Barbara, and elsewhere in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Ch. 1Why increase media literacy?2Ch. 2Defining media literacy15Ch. 3The media literacy model32Ch. 4Developing media literacy40Ch. 5Reality and media messages60Ch. 6Entertainment content73Ch. 7What is news?101Ch. 8Advertising132Ch. 9Development of the mass media industries154Ch. 10Economic perspective168Ch. 11Who owns and controls the mass media?192Ch. 12What is an audience?214Ch. 13Broadening our perspective on media effects230Ch. 14How does the effects process work?244Ch. 15Effects on institutions262Ch. 16The importance of real-world knowledge282Ch. 17Personal strategy for increasing media literacy296Ch. 18Helping others increase media literacy310Ch. 19Media influence on sports328Ch. 20Media violence347Ch. 21Privacy and piracy with the media363App. AProfiles of the mass media industries384App. BImmediate and long-term effects of media on individuals415App. CMedia literacy organizations432
