Media Literacy
This book offers a critical approach for the study of media literacy. In Part One, the author furnishes the theoretical tools (the "keys") that will enable students to identify and analyze messages conveyed through the media. In Part Two, they are given the opportunity to apply these keys to a variety of media formats: journalism, advertising, and political communications. The final section discusses important issues in media communications: media and violence, media and children, media and...
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This second edition includes a new chapter on interactive media, provides new concepts and insights into media literacy, and updates previous examples and discussions. Booknews Silverblatt (communications and journalism, Webster U., St. Louis) hopes to enable students to understand better the information conveyed through the channels of mass communication, particularly to help them achieve a healthy independence from the pervasive influence of the media and make up their own minds about issues. After constructing a theoretical framework, he encourages students to apply it to a variety of media formats, among them journalism, advertising, American political communications, and interactive communications. Finally he discusses media issues such as violence and social change. He has updated examples and made corrections in the 1995 edition. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Pt. 1 Introduction 1Ch. 1 Introduction to Media Literacy 3Pt. 2 Keys to Interpreting Media Messages 15Sect. 1 Process 17Ch. 2 Overview: Elements of Communication 19Ch. 3 Process 27Ch. 4 Process 39Sect. 2 Context 65Ch. 5 Historical Context 67Ch. 6 Cultural Context 93Ch. 7 Structure 115Sect. 3 Framework 133Ch. 8 Framework 135Ch. 9 Framework 147Sect. 4 Production Elements 163Ch. 10 Production Elements 165Ch. 11 Production Elements 185Worksheet - Keys to Interpreting Media Messages 203Pt. 3 Media Formats 211Ch. 12 Journalism 213Ch. 13 Advertising 265Ch. 14 American Political Communications 325Ch. 15 Digital Media Communications 379Pt. 4 Issues and Outcomes 413Ch. 16 Issues in Media Communications 415Ch. 17 Outcomes 453Glossary 465Suggested Reading 485Index 487
\ BooknewsSilverblatt (communications and journalism, Webster U., St. Louis) hopes to enable students to understand better the information conveyed through the channels of mass communication, particularly to help them achieve a healthy independence from the pervasive influence of the media and make up their own minds about issues. After constructing a theoretical framework, he encourages students to apply it to a variety of media formats, among them journalism, advertising, American political communications, and interactive communications. Finally he discusses media issues such as violence and social change. He has updated examples and made corrections in the 1995 edition. Annotation c. Book News, Inc., Portland, OR (booknews.com)\ \
