Media Ethics: Cases and Moral Reasoning
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Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage.
Introduction : ethical foundations and perspectives1Ch. 1Institutional pressures35Ch. 2Truthtelling54Ch. 3Reporters and sources72Ch. 4Social justice87Ch. 5Invasion of privacy106Ch. 6Special audiences127Ch. 7What to advertise142Ch. 8How to say it157Ch. 9Media considerations171Ch. 10Public communication187Ch. 11Telling the truth in organizational settings199Ch. 12Conflicting loyalties211Ch. 13The demands of social responsibility222Ch. 14Violence239Ch. 15Profits, wealth, and public trust257Ch. 16Media scope and depth272Ch. 17Censorship284
