Media Entertainment PR
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This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification. Chapters included here address vital aspects of media entertainment and summarize pertinent findings, providing an overview of what is presently known about the appeal and function of the essential forms of media entertainment, and offering some degree of integration. Written in a clear, non-technical style, this volume provides a lively and entertaining study of media entertainment for academic study and coursework. Internet Book Watch Media Entertainment: The Psychology Of Its Appeal focuses on an empirical exploration and analysis of media entertainment's appeal to those seeking and experiences diversion, relaxation, excitement, amusement, bewilderment, and other alterations of prevailing experiential states and emotional responses. Dolf Zillmann and Peter Vorderer effectively collaborate to compile fourteen outstanding, informative, and highly recommended essays by experts in the field. These include: The Coming of Media Entertainment (Dolf Zillmann); Interactive Entertainment and Beyond (Peter Vorderer); Humor and Comedy (Dolf Zillmann); Conflict and Suspense in Drama (Peter Vorderer & Silvia Knobloch); Violence, Mayhem, and Horror (Glenn G. Sparks & Cheri W. Sparks); Sex on Entertainment Television (Bradley S. Greenberg & Linda Hofschire); Affect-Talk and Its Kin (Gary Bente & Ansgar Feist); Children's Likes and Dislikes of Entertainment Programs (Patti M. Valkenburg & Joanne Cantor); Sports on the Screen (Jennings Bryant & Arthur A. Raney); Music and Music Videos (Christine H. Hansen & Ronald D. Hansen); Video Games and the Pleasures of Control (Torben Grodal); The Respondent Gender Gap (Mary Beth Oliver); Personality and Entertainment Preferences (James B. Weaver III); The Aesthetics of Media Fare (Gerald C. Cupchick & Stephen Kemp). Enhanced with both an author index and a subject index, Media Entertainment is invaluable, informative reading for students of mass media and the popular culture.
