Media Effects and Beyond
Search in google:
Addressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the results of an international research programme into the use and effects of television, video and music. Seeing the viewer not simply as passive object but as a very active subject, the contributors engage with every aspect of children's, adolescents' and families' use of the media - its character, causes and consequences. Topics explored include media and social mobility; family commumication, and consumer lifestyles. Confronting the two traditions of lifestyle research and effects research, Media Effects and Beyond offers a much-needed reconceptualization of both. Written at a time when traditional European public service media systems struggle against a tidal wave of commercial electronic media, this book will be important reading for students of contemporary culture and communications, as well as media policy for decision makers.
List of figuresList of tablesList of contributorsAcknowledgements1Culture, media and society: agency and structure, continuity and change32Sweden and its media scene, 1945-90: a bird's-eye view293The Media Panel Program (MPP) and related research394Media use under structural change495Looking for patterns in lifestyle behaviours766Models of change and stability in adolescents' media use977For better and for worse: effects studies and beyond1338Self-evaluation in an ecological perspective: neighbourhood, family and peers, schooling and media use1509Media use and social mobility18310Values, lifestyle and family communication20711Seven lifestyles24212Late modernity, consumer culture and lifestyles: toward a cognitive-affective theory26513Starting up297Indices307
