Media and Society: An Introduction
Media and Society explores the media's influence in our world, providing a comprehensive introduction to the main concepts and theories used in media studies. It analyzes representations of the world found in advertisements, film, television, photographs, language, and music. The fourth edition of this book continues to provide an accessible and student-friendly analysis of the relationship between media and society and includes many examples, definitions, issues, questions, and explanations...
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Media and Society is a beginner's guide to studying the media and media stories. It examines the role of the media in contemporary society and analyzes representations of the world found in media texts. It offers approaches derived from media and cultural studies and includes structuralist, Marxist, feminist, and Jungian perspectives. The book also features simple definitions of key terms, examples of analyses of specific media texts, illustrations, and practical exercises.
Introduction : the 'media-world'1Defining the media32Media studies93What do the media do to us? : media and society314What's in a name? : language and the social construction of reality595Mediation and representation736Texts, meanings, and audiences917Semiology1118Reading images1229Model essay : semiotic analysis of an advertisement13810Defining discourse and ideology14911Where are discourses and ideologies found?15612Dominant ideology and hegemony17113Culture jamming and counter-hegemony18814Genres, codes, and conventions20715The language of film : American beauty21916Narrative structure and binary oppositions23017Documentary and reality TV26918Why stories?28519Narrative, the hero's journey, and Jungian psychoanalysis30420Feminism, postfeminism, and ideologies of femininity32721Ideologies and discourses of masculinity34722Ethnicity, ideology, and the media37323Stars and celebrities39524Postmodernism41125Globalisation and technological development429
