Media and Culture with 2009 Update
Breaking the mold of traditional mass communication textbooks, Richard Campbell’s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture’s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our...
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Breaking the mold of traditional mass communication textbooks, Richard Campbell’s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture’s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture — how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the text’s in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments.
Part I Mass Media and the Cultural Landscape Chapter 1 Mass Communication: A Critical Approach Culture and the Evolution of Mass Communication Mass Media and the Process of Communication Surveying the Cultural Landscape Critiquing Media and Culture Media and Culture: An Extended Case Study: Video Games and StoryTelling Chapter 2 The Internet and New Technologies: Media at the Crossroads Origins of the Internet Digital Technology and Converging Media Ownership Issues on the Internet Free Expression, Security, and Access Citizens, the Internet, and Democracy Part II Sounds and Images Chapter 3 Sound Recording and Popular Music Technology and the Development of Sound Recording U.S. Popular Music and the Formation of Rock A Changing Industry: Reformations in Popular Music The Business of Sound Recording Recordings, Free Expression, and Democracy Chapter 4 Popular Radio and the Origins of Broadcasting Early Technology and the Development of Broadcasting The Evolution of Commercial Radio Radio Reinvents Itself The Sounds of Radio Today Radio and the Democracy of the Airwaves Chapter 5 Television and the Power of Visual Culture The Origins and Early Development of Television Major Programming Trends in the TV Age The Decline ofthe Network Era The Economics of Television The Public, Television, and Democracy Chapter 6 Cable and the Specialization of Television Technology and the Development of Cable Cable Threatens Broadcasting Cable Comes of Age Direct Broadcast Satellites: Cable without Wires Ownership and Business Issues in Cable and DBS Cable, DBS, and Implications for Democracy Chapter 7 Movies and the Impact of Images Early Technology and the Evolution of Movies The Power of the Studio System The Triumph of Hollywood Storytelling The Transformation of the Hollywood System The Economics of the Movie Business Popular Movies and Implications for Democracy Part III Words and Pictures Chapter 8 Newspapers and the Rise of Modern Journalism The Evolution of American Newspapers Competing Models of Modern Print Journalism Categorizing News and U.S. Newspapers Newspaper Operations: Economic Demands vs. Editorial Duties Ownership, Economics, Technology, and Innovation Newspapers and Democracy Chapter 9 Magazines in the Age of Specialization The Early History of Magazines The Development of Modern American Magazines The Domination of Specialization The Organization and Economics of Magazines Magazines in a Democratic Society Chapter 10 Books and the Power of Print The History of Books from Papyrus to Paperbacks Modern Publishing and the Book Industry The Organization and Ownership of the Book Industry Trends in Book Publishing Books and the Future of Democracy Part IV The Business Of Mass Media Chapter 11 Advertising and Commercial Culture Early Developments in American Advertising The Shape of U.S. Advertising Today Persuasive Techniques in Contemporary Advertising Commericial Speech and Regulating Advertising Advertising, Politics, and Democracy Chapter 12 Public Relations and Framing the Message Early Developments in Public Relations The Practice of Public Relations Tensions Between Public Relations and the Press Public Relations, Social Responsibility, and Democracy Chapter 13 Media Economics and the Global Marketplace Analyzing the Media Economy The Transition to an Information Economy Social Issues in Media Economics The Media Marketplace and Democracy Part V Democratic Expression and the Mass Media Chapter 14 The Culture of Journalism: Values, Ethics, and Democracy Modern Journalism in the Information Age Ethics and the News Media Reporting Rituals and the Legacy of Print Journalism Journalism in the Age of Television Public Journalism, Fake News, and Democracy Chapter 15 Media Effects and Cultural Approaches to Research Early Developments in Media Research Cultural Approaches to Media Research Media Research, Ivory Towers, and Democracy Chapter 16 Legal Controls and Freedom of Expression The Origins of Free Expression and a Free Press Film and the First Amendment Expression over the Airwaves The Internet, Expression, and Democracy Media and Culture: An Extended Case Study: The Stories of the 2008 Presidential Race
