Media Analysis Techniques 3E
Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media....
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Berger (San Francisco State University) offers a user friendly guide, written in plain language, to media research techniques, empowering undergraduate students in media criticism to make their own analyses. He begins the text by examining four techniques critical to interpreting media: semiotic, psychoanalytic, Marxist, and sociological theory. This third edition includes discussion of myth and media, race and representation, video games, romance novels, and the cultural imperialism hypothesis. Annotation ©2004 Book News, Inc., Portland, OR Booknews After introducing the interpretation techniques of semiology, psychoanalysis, Marxism, and sociology, the author demonstrates that critics always have a point of view by applying the four analytic theories to the film , football, a print ad for Fidji perfume, and all-news radio. New to the second edition is an appendix detailing activities, simulations, and games that can move players from pure theory to making sense of creative work. Annotation c. by Book News, Inc., Portland, Or.
Pt. ITechniques of interpretation11Semiotic analysis32Marxist analysis433Psychoanalytic criticism754Sociological analysis107Pt. IIApplications1415Murderers on the Orient Express1436Seven points on the game of football1517The maiden with the snake : interpretations of a print advertisement1658All-news radio and the American bourgeoisie1799Video games : a new art form187Epilogue : shmoos and analysis199
\ BooknewsAfter introducing the interpretation techniques of semiology, psychoanalysis, Marxism, and sociology, the author demonstrates that critics always have a point of view by applying the four analytic theories to the film , football, a print ad for Fidji perfume, and all-news radio. New to the second edition is an appendix detailing activities, simulations, and games that can move players from pure theory to making sense of creative work. Annotation c. by Book News, Inc., Portland, Or.\ \
