Media, Organizations and Identity
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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.
List of Tables, Figures, and IllustrationsIntroduction Towards an Understanding of the Interplay between Media and Organizations Lilie Choularaki Choularaki, Lilie Mette Morsing Morsing, MettePt. I Media as Business1 Rethinking Television in the Digital Age Joseph Turow Turow, Joseph2 BBC and New Media: Legitimization Strategies of a Public Service Broadcaster in a Corporate Market Environment Nancy Thumimm and Lilie Chouliaraki3 Expansion and Autonomy: The Rise of the Business Press Peter Kjoer Kjoer, PeterPt. II Media in Business4 Strategic Auto-Communication in Identity-Image Interplay: The Dynamics of Mediatizing Organizational Identity Annemette Kjoergaard Kjoergaard, Annemette Mette Morsing Morsing, Mette5 Challenges in the Mediatizing of a Corporate Brand: Identity-Effects as LEGO Establishes a Media Products Company Esben Karmark Karmark, Esben6 Making Sense of a Crucial Interface: Corporate Communication and the News Media Joep P. Cornelissen Cornelissen, Joep P. Craig E. Carroll Carroll, Craig E. Wim J. L. Elving Elving, Wim J. L.Pt. III Business in the Media7 Place Branding and Globalization. The Media is the Message? Peter van Ham van Ham, Peter8 Identity and Appeal in the Humanitarian Brand Anne Vestergaard Vestergaard, Anne9 The Construction of Businesswomen in the Media: Between Evil and Frailty Barbara Czarniawska Czarniawska, BarbaraIndex
