Media, Communication, and Culture: A Global Approach
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Lull discusses the key critical concepts in contemporary culture and communication, providing a fresh account of current developments worldwide. Drawing on major streams of social and cultural theory and on ethnographic research, Lull shows how modern mass media interacts with and influences ideology, consciousness, hegemony, social rules, power, meaning and culture.
AcknowledgementsIntroduction11Ideology, Consciousness, Hegemony6Ideology6Image systems9Consciousness21Hegemony31Summary422Social Rules and Power44Rule44Rules in society46Power54Lines of authority56The special authority of electronic media58Public images and private practices: media, rules, and the macro/micro question60Rules in perspective643Culture and Cultural Power66Race and class67Habitus69Money really isn't everything: symbolic and cultural power71People's culture72Suite culture and street culture: of institutions and audiences73Popular cultural capital: black gold81Culture and rules854The Active Audience87Uses and gratifications90The functionalist tradition94A psychological approach97Needs98Motives101Methods102Methods and need gratification105Imagination and method109Communication research and cultural studies1115Meaning in Motion113Institutions and imperialism115Institutions and technology: who's running the show?120Defying the power elite: a contemporary case study127Can institutions and technology be managed?133Making meaning139New cultural territories145Globalization147Deterritorialization151Cultural melding and mediation153Reterritorialization1596Itineraries of the Everyday165The cultural factor173A final word174Notes176Glossary183References194Index204
