McLuhan
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Continuum's Guides for the Perplexed are clear, concise and accessible introductions to thinkers, writers and subjects that students and readers can find especially challenging. Concentrating specifically on what it is that makes the subject difficult to grasp, these books explain and explore key themes and ideas, guiding the reader towards a thorough understanding of demanding material.Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Preface viiChapter 1 Background, Context, Definitions, and ... Stumbling Blocks 1Chapter 2 Literary Links 29Chapter 3 From Madison, Wisconsin to Madison Avenue: The Mechanical Bride and Her Electrical Brood 70Chapter 4 From Media as Political Forms to Understanding Media 84Chapter 5 McLuhan's Tool Box: From Through the Vanishing Point to Laws of Media 119Chapter 6 Using McLuhan's Tools 151Notes 178References 189Further Readings 193Index 199
