Mass Communication Theory: Foundations, Ferment, and Future (with Infotrac(r))
Search in google:
This textbook offers an introduction to the historical development of mass communication theory, providing balanced coverage of both social/behavioral and cultural/critical approaches. The authors systematically explain the differences that exist between researchers who use the different theories and consider the possibilities for collaboration. It concludes with a discussion of current trends in mass communication theory and the effects of globalization. Annotation ©2004 Book News, Inc., Portland, OR
Preface. Section One: INTRODUCTION TO MASS COMMUNICATION THEORY. 1. Introduction. 2. Understanding and Evaluating Mass Communication Theory. Section Two: ERA OF MASS SOCIETY AND MASS CULTURE. 3. The Rise of Media Industries and Mass Society Theory. 4. The Rise of Media Theory in the Age of Propaganda. 5. Normative Theories of Mass Communication. Section Three: THE RISE AND FALL OF LIMITED EFFECTS. 6. Limited Effects Theory Emerges. 7. Middle-Range Theory and the Consolidation of the Limited Effects Paradigm. 8. Challenging the Dominant Paradigm: Children, Systems, and Effects. Section Four: CONTEMPORARY MASS COMMUNICATION THEORY—SEARCHING FOR CONSENSUS AND CONFRONTING CHALLENGES. 9. Emergence of Critical and Cultural Theories of Mass Communication. 10. Media and Audiences: Theories About the Role of Media in Everyday Life. 11. Theories of Media, Culture, and Society. 12. Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges. References. Index.
