Mass Communication and Public Health: Complexities and Conflicts, Vol. 121
This book increases our understanding of the influences of mass media on health issues and problems. It explores shared responsibilities among media and public health professionals and designs strategies and sets priorities for influencing policy makers who deal with health issues. The discussions are centred around conflicts within various public health, media and academic communities. Contributors also address the complexities of the health information to be conveyed, as well as audience...
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The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:
Issues and Initiatives in Communicating Health Information - Lawrence WallackMass Media and Health PromotionPromise, Problem and Challenge - Philip MeyerNews Media Responsiveness to Public Health - Stephen KlaidmanRoles and Responsibilities of Journalists - Stephen C StuyckPublic Health and the MediaUnequal Partners? - William NovelliControversies in Health-Related Products - Bruce A SilvergladeRegulatory Policies for Communicating Health Information - Nancy SignorielliTelevision and HealthImages and Impact - Kathryn C MontgomeryPromoting Health Through Entertainment Television - Brian R Flay and Dee BurtonEffective Mass Communication Strategies for Health Campaigns - Lawrence WallackImproving Health PromotionMedia Advocacy and Social Marketing Practices
