Kids and the Media in America

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Author: Donald F. Roberts

ISBN-10: 0521527902

ISBN-13: 9780521527903

Category: Marketing

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This is the first comprehensive national sample study of US young people's media use.

List of Tables and FiguresAcknowledgments1The Changing Media Landscape12The Measurement of Media Behavior133The Media Environment294Screen Media: Television, Videos, and Movies575Audio Media: Radio, Tapes, and CDs846Print Media: Books, Magazines, and Newspapers977Interactive Media1138Patterns of Overall Media Consumption1369Media Behavior: A Youth Perspective16510Summary and Conclusions190App. to Ch. 2: Methods204App. to Ch. 3The Media Environment: Results and Statistical Tests211App. to Ch. 4Screen Media: Results and Statistical Tests237App. to Ch. 5Audio Media: Results and Statistical Tests270App. to Ch. 6Print Media: Results and Statistical Tests282App. to Ch. 7Interactive Media: Results and Statistical Tests302App. to Ch. 8Overall Media Consumption: Results and Statistical Tests324App. to Ch. 9Youth Perspective on Media Behavior337References357Author Index369Subject Index373