How Does Advertising Impact Teen Behavior?
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Introduction 7Teens Encounter Advertising from a Variety of Sources$dAmerican Academy of Pediatrics 11Advertisers View Teens as Marketing Opportunities Mary Story Simone French 19Brands, Not Marketers, Define Teens Deanna Zammit 28Advertisers Seek Early Brand Loyalty from Youths Julie Bosman 31Advertising Alone Cannot Be Blamed for Childhood Obesity Chris Moerdyk 35Humorous Advertisements Get Teens to Stop Smoking Lianne George 39Innovative Advertisements Can Prevent Teen Smoking Theresa Howard 44Junk Food Advertising Is Contributing to Childhood Obesity Elizabeth Olson 48Television Advertising May Play a Role in Childhood Obesity Sonia Livingstone 53Teens and Parents Should Be Wary of Military Marketing Josh Golin 66Organizations to Contact 73Bibliography 80Index 85
