This concise and insightful book examines the way that American movies, music, and television_as goods marketed and consumed around the world_are key elements of contemporary globalization. Lane Crothers offers a nuanced exploration of these influential cultural products and their contradictory impact: in some cases promoting a desire for integration into the broader world community, in others generating disgust and outright rejection. Concluding with a projection of the future influence of American popular media, this book makes a powerful argument for its central role in shaping global politics and economic development.
List of Tables ixAcknowledgments xiAmerican Popular Culture and Globalization 1Understanding Culture, Popular Culture, and American Culture 5Anthropological Culture 6Popular Culture 8"American" Popular Culture 11Grasping Globalization 15Economic Globalization and American Popular Culture 16Political Globalization and American Popular Culture 20Cultural Globalization and American Popular Culture 22The Global Scope of American Popular Culture 29The Popular Culture Machine in the Global Era 29The Development of the American Popular Culture Industry 35A Brief History of the Movie Industry 37A Brief History of the Recording Industry 41A Brief History of the Television Industry 47Movies, Music, and Television from the USA to the World 55"American" Popular Culture 65Popular Culture and the Nation-State 66American Civic Culture and American Popular Culture I 67American Civic Culture and American Popular Culture II 73American Movies 73Titanic: Classand the American Dream 73The Patriot: Extraordinary Individuals and the Making of Liberty 76Blade Runner: The Emptiness of Consumer Capitalism 78American Television 80The Universe of Star Trek and the Universe According to Star Trek 81The West Wing and the Democratic Experiment 83Max Headroom and the Dark Side of Consumer Capitalism 84American Music 86Deconstructing Britney Spears 86The Making of Garth Brooks 89Tupac Shakur and the Making of a Rap Archetype 92Formulas in American Popular Culture 94Globalization, Fragmegration, and American Popular Culture 109Global Law and American Popular Culture 109American Popular Culture and Fragmegration in Four Countries 118Fragmegration and American Popular Culture in Iran 119Fragmegration and American Popular Culture in France 124Fragmegration and American Popular Culture in Venezuela 129Fragmegration and American Popular Culture in Hong Kong 132American Popular Culture and the Future of Globalization 137Cultural Responses to Change 138Hybridity, Cultural Change, and American Popular Culture 142Glocalization, Cultural Change, and American Popular Culture 146The Future of American Popular Culture and Globalization 149Notes 159Recommended Readings 169Index 177About the Author 189